Forplay™ is a leading designer and manufacturer of women's lifestyle fashion and apparel operating in the global marketplace. "Born in Hollywood" in 1986, Forplay™ originated as a retail store on the Hollywood Blvd , catering to a wide cross section of local shoppers and tourists. Over the years, Forplay's flagship store became a favorite among young Hollywood celebrities and was frequented by local entertainment industry stylists looking for unique outfits for various television shows, motion pictures, and music videos. Forplay™ opened its wholesale division in 1997 to service the demands of other retail outlets who also wanted to capitalize on the company's distinctive and ever popular product lines.
The Forplay™ products are aimed to accentuate the freedom of personal expression, while recognizing the uniqueness of each individual. A thriving trend and huge inspiration for Forplay™ collections is the woman who is sexy and unapologetic about it. She embraces her body and confidently wears what makes her feel good as a woman today’s society. Styles that were once considered taboo, or to be worn in privacy of the bedroom or for costume purposes are now being incorporated into everyday ready to wear as a form of expression.
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